First City in the World with its own URL Shortener - www.MrsSa.ga
Mississauga could well become the first city in the world with its own URL shortener, www.MrsSa.ga. MrsSaga is literally the shortest way to write Mississauga and helps in avoiding misspellings too. It pays to have a unique URL with a city identity just like many large corporations and businesses have got theirs.
Many businesses are using short URLs for a variety of reasons including sharing information and promoting content on social media, using in email, print and digital media, etc. Some examples are LinkedIn (lnkd.in), Facebook (fb.me), Instagram (instagr.am), Twitter (t.co), Reddit (redd.it), YouTube (youtu.be), Flickr (flic.kr), TIME (ti.me), Global News (glbn.ca), New York Times (nyti.ms), Amazon (a.co), Google (g.co), ESPN (es.pn), Coca-Cola (cokeurl.com), Pepsi (pep.si), and many more. In fact the use of short URLs became rapidly popular with the rise in use of smartphones where longer URLs would just clutter the small screens.
Why shouldn't Mississauga capitalise on this opportunity and become the first city with its own URL shortener instead of using third party URL shorteners like bit.ly, ow.ly, goo.gl, etc.? Mississauga could connect with its community and business programs and start using more ergonomic links like www.MrsSa.ga/Mayor, www.MrsSa.ga/RoadSafety, www.MrsSa.ga/Jobs, www.MrsSa.ga/DistractedDriving, www.MrsSa.ga/Elections instead of long links like www.mississauga.ca/portal/cityhall/elections or third party links like www.ow.ly/MississaugaElections, www.bit.lyéMississaugaParks, etc.
Short URLs have a lot of benefits especially for larger businesses and corporations like Mississauga. Some of the benefits are link management, track and compile click data, easily promote sharing on social and print media. The URL shorteners are a trending technology and rapidly being accepted in social media and is here to stay for a good long time.